You should look at web design KPIs to see how successful UX/UI design is. You want to create a great experience for your users, so you should look at KPIs to see how well you’re doing. You can’t really tell whether you’ve done a good job unless you measure KPIs and see what they say. If you aren’t getting good user engagement or if your users aren’t returning, it might be time to make some changes. You should look at these KPIs to get the most value and information.
You can leverage web design KPIs to gauge success. After all, you want to design a quality experience for users. You can’t really tell whether you have done that without measuring KPIs and looking at what they say. If your users aren’t staying engaged or returning, that indicates that you might need to make adjustments. In order to provide the most value and information, here are the UX/UI KPIs you should focus on.
The average time spent on a task
It’s important to know how long it takes for a user to complete a task. The better UX, the faster the task completion. You may also look at first attempts and repeat attempts if you want to get even more information about this metric. This is one of the best web design KPIs to measure the quality of what you’re offering and how well it works for users in situations where users must perform the same task repeatedly.
Measure the entire task completion time and see which screens or activities took the longest time to complete. This will help you see where bottlenecks are occurring or which steps are taking too long.
How often a user completes a task during a given period of time?
It’s also an important UX/UI KPITask completion rate, which indicates how many users complete all the steps to a given task and actually finishes it. It’s a good indicator of whether the task is well-defined and has a clear starting and ending point. It doesn’t diagnose problems, but it does reveal where UX issues may arise because of user confusion or a level of effort that the user finds to be too much.
A look at all tasks and all users over a given time period yields the task completion percentage. For example, if three tasks have a 50%, 70%, and 85% completion rate, the overall completion percentage is (50+70+85)/3, or 68.3%.
Error Rate
Knowing where your users might have trouble with your product can be determined by the error rate. Although infrequent errors are logical if a large percentage of users make the same error in the same location, that might signal that you need to modify the UI. You might also want to simplify the process or provide additional training. Because users might abandon the process if they are unable to proceed, you may not obtain as much value out of users if they cannot transfer through the steps.
When calculating the error occurrence rate, just divide the total number of errors by the total number of opportunities for errors, for all users. If several errors are possible for each task, you can divide the number of errors by the total number of tries.
Retention Rate
To see how long your product will be utilized, look at web design KPIs that assess the percentage of long-term customers. You can see how many of the current users are long-term customers if you look at the difference between daily active users and new users. The lifespan of a product may prevent it from generating long-term customer retention. You can measure the profit gained by retaining users, in addition to getting them, by looking at the ROI.
To calculate the retention rate, use the formula [(E-N)/S] x 100. You want to keep customers returning to your app, so calculating the retention rate is critical. To obtain this information, plug in the number of customers at the start (S), the number at the end (E), and the number of new customers added in that time period (N). The result is a percentage.
Net Promotor Score
The NPS calculates the percentage of people who are likely to recommend your product to others. It is calculated with a 1-10 rating scale, ranging from not at all likely to extremely likely. You can determine whether your client like your product and whether they will continue to use it by asking them if they would recommend it to others. If they go out of their way to recommend your product, it will have a positive effect on your company’s development, increasing your ROI.
It is possible to determine your NPS by looking at the responses on the 1-10 scale. Those who gave a rating of 9-10 are considered promoters, those who gave a rating of 7-8 are considered passives, and those who gave a rating of 6 or lower are considered detractors. Subtracting the percentage of detractors from the percentage of promoters gives you the NPS.
Customer Satisfaction
As is the case with the net promoter scores, customer satisfaction is an important UX/UI KPI. If your customers are not satisfied, they will not continue to use your product or recommend it to others. They might even attempt to discourage current users from continuing to use it and try to dissuade them from doing so, as well as warn others away from doing so. Satisfied customers can really harm your business, in addition to being numerous. Therefore, fixing customer satisfaction issues should be a high priority.
You can calculate your customer satisfaction score by dividing the number of people who rated you 4 or 5 by the number of people who answered the survey and then multiplying that number by 100. 1 indicates a very dissatisfied customer, and 5 indicates a very satisfied customer.
System Usability Scale (SUS)
The SUS can provide you with more information than you can get from the NPS or customer satisfaction questions. In 1986, the SUS was developed as a tool for product designers to learn how much users liked their products and would continue to use them. The difficulty of using the product was also part of the survey. You may alter the survey questions, but they remain highly relevant today. They can be asked via email, phone, or face-to-face.
To calculate the SUS, you must first convert the scale into numbers, with 1 being extremely dissatisfied and 5 being extremely satisfied. For questions with odd numbers, subtract 1 (X). Subtract their value from five for every even-numbered question (Y). Then, sum the numbers (X+Y) and multiply by 2.5 (Y+X). That gives you a score based on system usability. For questions with 68 or higher SUS, you are aiming for a score of at least that high.
SSO capabilities
Single sign-on capabilities make everything simple for users. With one account, users may access multiple services or tools, which makes for a cross-platform experience that is less complicated to deal with and which reduces user frustration. Single sign-on makes password management simpler, and there is fewer password resets as a consequence. Because users find things simpler, they are more likely to return.
It is critical to test Single Sign-On options to ensure that users can log in correctly and also log out correctly. Fortunately, Testim, OneLogin, and other companies offer software for testing your website’s security and functionality.
Mobile-Friendly Design
The number of people who use their mobile devices to seek and complete tasks is an indication that you should be focusing on mobile-first or mobile-friendly design. Users expect their digital products to be seamless across all platforms and devices. If you’re not providing that to your users, you’re losing out on profits that you could make with appropriate design. Users want to be able to access your platform at any time, and that means a better user experience.
Testing a mobile-friendly design is simple. In addition to identifying any potential issues, check out your website on as many mobile devices and operating systems as possible to ensure that it works properly. For example, an iPhone may function well, but an Android device will not. By identifying these issues quickly, you can help more people gain an enjoyable experience.
Scalable Systems
It is vital for you to see your users increase their use of your product, as that indicates that they enjoy it enough to keep using it, and also to build on what they already do with it. Naturally, that may mean a higher financial return for you as a result of retaining users and getting them to use more of what you offer. With the ability to cross over platforms and options for collaboration, your web design will be able to develop to the next level. It is critical to measure the scalability of your system and how many people are using it.
To examine whether your website is scalable, examine the time it takes to complete a request, the amount of data it transfers, the number of images it displays, the number of links it navigates, the amount of memory it consumes, the amount of time it takes for a task to execute, and so on. If it has trouble with any of these issues, it may not be as scalable as anticipated.
Bottom Line
There is a great deal of the reason why web design KPIs are so vital in increasing the success of your business and its goods. You can make clever decisions that will help your company flourish by knowing the UX/UI KPIs value. You can identify what users like and dislike about the goods you currently offer, as well as adjust those goods successfully. You can also create new goods based on user suggestions since pre-collected data will give them an advantage.
